On August 19th, 2019 the Business Roundtable (the association of CEOs of America’s leading companies) released a new Statement on the Purpose of a Corporation. This new statement was signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders-customers, employees, suppliers, communities and stakeholders. This is a significant move away from their stance since 1978 as principles issued until now endorsed shareholder primacy (that corporations exist principally to serve shareholders).
The long-awaited paradigm shift! Or shall we be sceptical that these changes will be implemented?
In the days following this announcement, we have seen debates shaping and many cautionary but constructive articles being published. There was an immediate critical response announced by the Council of Institutional Investors raising outdated concerns that the statement undercuts notions of managerial accountability to shareholders. The B Corporation movement founders, who have been in the forefront of redefining the role of businesses into one that delivers value to all stakeholders, published an excellent article “Don’t Believe the Business Roundtable has changed until the CEOs’ action match their words” This title sounds a bit harsh but it is important to hold the CEOs accountable and a full-page ad “Let’s get to work” was posted in the Sunday New York Times urging them to get to work (together).
In addition to the B Corporation movement, there has been in the past few years some signs of this impending paradigm shift as witnessed by the letters to the CEOs written by Larry Fink, CEO of BlackRock “linking purpose and profits”. Another powerful movement that is growing is lead by Singularity University which is shaping leaders and organizations by using exponential technologies to tackle the world’s biggest challenges and build a better future for all. This latest statement by the Business Roundtable is a gigantic step forward and although it might take some time until their action matches their words, slowly but surely we are getting aligned and moving in the right direction. No turning back.