Book Tips: 2 books I enjoyed reading in 2011

2011 …a busy year and one that went by so quickly… I managed to read a few books finally in the second week of December.
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Most fun and inspiring read was Steve Jobs by Walter Isaacson. The 570 page biography is a page turner and a must-read. The subject matter of course is fascinating, a genius, a powerful and intense individual with many contradictions that transformed 7 industries (personal computer, animated movies, music, phones, tablet computing, digital publishing, retail stores) with his passion and pursuit for making great products and making a great company that would last. And it is beautifully written.
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Another book which is a useful read for people interested in social entrepreneurship, the future of capitalism and how the silos are breaking between the business and the social world is Sir Richard Branson’s latest book “Screw Business as Usual” I enjoyed reading the second half as it iillustrates many examples of how some of the large global corporations/brands are starting to shift/experiment ways for “doing well and doing good”. I find it powerful that this call for change is coming from one of the world’s famous and admired business leaders.

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